To reduce paper waste, Carrefour is transitioning to a digital format instead of using paper. While some people will welcome this change, others may need assistance in adjusting their habits. To announce this significant shift, we launched a campaign, primarily conducted in a digital format, of course.
1. Stunt
2. Youtube Video
3. Content
CD for Agency : Publicis Groupe Creatives : Seb Stevens / Bill Bilquin Louise Vankueken / Jeroen Van Laethem